ImagesMagUK_Digital-Edition_Nov17

COVER PROMOTION

“Our Fine Jersey T-Shirt collection was the genesis of American Apparel’s popularity,” it explains. “These 100% cotton tees for men and women come in crew neck and V-neck short sleeve options and are made from incredibly soft, combed ringspun yarns. Exceptionally smooth and tight-knit, this is the signature American Apparel fabric and offers the perfect surface for printing.” The Poly/Cotton line of unisex and women’s T-shirts is another American Apparel staple. The 50% combed ringspun cotton/50% polyester fabric is super-soft and performs extremely well as a result of polyester’s colourfastness and resistance to shrinkage. Both vibrant solids and trendy heather colours are offered in this collection. The solid colours are union dyed, meaning the polyester and cotton fibres are dyed simultaneously. This fabric is ideal for those who have active lifestyles and music merchandisers who provide tees for bands and concert-goers, advises the brand. American Apparel’s Tri-Blend fabric, which drapes closer to the body for a flattering look, is also a favourite. This 50% cotton/25% polyester/25% rayon blend is loose knit and offers an

The BB453W Unisex 50/50 Raglan 3/4 Sleeve T-Shirt combines cutting-edge looks wit h a modern fit

Our spirit lives on with the core styles that made American Apparel the go-to brand for fashion basics

irresistibly soft, vintage feel. The unique colour offering and look of the American Apparel Tri-Blend T-shirts are the result of a double dye process to achieve a multi-coloured effect. “Whether your customer will be heading to the gym or just wants to be comfortable on the go, they can choose from the sporty look of the Unisex or Women’s Tri-Blend Short Sleeve Track Shirt, the Women’s Racerback Tank or Unisex Tank Top. Whatever their preference, you’ll be able to offer them an instant wardrobe update,” promises the brand. And in typical American Apparel fashion, the brand is fully committed to keeping its offering fresh. It comments: “Coming in spring 2018 are exciting cotton/spandex, interlock, thick jersey knit, baby rib thermal and sublimation pieces, plus Flex, California and Salt & Pepper Fleece collections.” Stay tuned - American Apparel is currently available at Ralawise and will be coming to other distributors soon! www.americanapparel.com

The 2001W Fine Jersey Crewneck T-Shirt: American Apparel is known for making basics into everyday classics

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