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could be the vast selection that the brands are now offering. Our customers have the opportunity to pick the colours that work with their promo event and know they can usually get the stock that’s required. This used to be much harder.” Alex agrees that colour choice has rapidly expanded since he start- ed Creative Promotions in 1974: “Some of the ranges now have 30, 40 different colours: fuchsia, salmon pink, things that you could call modern – they just didn’t exist years ago. Men wouldn’t be seen to be wearing pink T-shirt or pale blue or lemon [back then]. Nowadays it’s totally different, the colour ranges that are available are absolute- ly huge.” White is still the best-selling colour at Creative Promotions, he confirms, due in large part to the fact that corporate clients can have white T-shirts decorated with Pantone-matched colours. While white and black continue to be the big sellers at Direct Tex- tile Designs as well, colour is making an impact there too: “Red, navy

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Russell Europe: Slim T The Russell Europe Slim T (155M/F/B) is a promowear essential, reports the brand, which says the tee combines form and function: “It’s a win- win for everyone – a smart, good quality T-shirt that’s not a throwaway and will look good wash after wash and con- tinue to represent the brand well month after month.” The Slim T has a contemporary cut that allows it to skim the body rather than cling to it. It’s made from 100% ringspun cot- ton, is available in 17 colours, and can be washed at 40°C and tumble-dried. w www.russelleurope.com

R232M&F PRINTABLE SOFT SHELL BODYWARMER

Larkwood Baby & Toddler Collection: Children’s T Shirt The top promowear product from the Larkwood Collection of Baby and Childrenswear is its children’s T Shirt (LW020), available in baby and toddler sizes from 0/6 months to 5/6 years and in 14 colours, including a sublimation T. Made from 100% cotton in a single jersey, with the sublimation version being made from 100% polyester, it is perfect for pre-schools, nurseries, kids clubs and many more, says the brand. w www. larkwoodclothing.com

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EMBROIDERY

Printwear & promotion LIVE! Hall20,NEC,Birmingham, 26-28February2017 SEE US ON STAND D20

www. resultclothing .com ISENTERPRISES.CO.UK 0800 328 3868 RALAWISE.COM 0800 212 180 PRESTIGELEISURE.COM 0800 652 1234 PENCARRIE.COM 0800 252 248 BTCACTIVEWEAR.CO.UK 0121 505 7770

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